Did you know unlike Facebook and Instagram, TikTok doesn't have an application process to get verified? Instead, TikTok's administration handles it.
Just like with any other social media platform, getting your account verified on TikTok can be a great boost for your brand as it lends you legitimacy and authenticity, and shows your followers or audience that you are the real deal.
But, it's not easy to get the coveted blue tick check mark on TikTok. TikTok verification is mainly supposed to be for celebrities, brands, publishers, and public figures, but what exactly makes a brand or a public figure that's "legit" enough to acquire the blue check mark?
TikTok's Creator Launch Team has strict guidelines and criteria for granting TikTok verification. The main idea to get verified on TikTok is to protect popular creators who might be copied, impersonated, or bullied.
So you must be asking yourself, how does one get verified on TikTok? Well, we have uncovered a few essential ways to up your chances of getting TikTok verified. In this guide, we will show you how to set up and use your account to gain the ideal blue checkmark, along with the many benefits a TikTok verification badge can bring you. Let's start!
- Benefits Of Having A Tiktok Verified Badge
- What Type Of Users Are Easily Verified On TikTok?
- How Many Followers Do You Need To Get Verified On TikTok?
- Criteria For TikTok Verification
- How To Get Verified On TikTok?
- How To Increase Your Chances To Get Verified On TikTok?
- Final Thoughts
You can directly jump to a section of your choice or keep scrolling.
The Difference Between TikTok Verified Badge & Popular Creator Badge
Often users assume that the Popular Creator Badge also represents a verified status. But there are some differences between the two. Let's uncover them today!
A blue tick or a TikTok verified badge means that the account has been approved by TikTok itself. The blue checkmark appears prominently on an account's profile once verified by TikTok.
Image Source: Wishpond
A Popular Creator Badge can be availed by accounts with 4000 followers or even less, according to TikTok help guidelines. The only solution to get it quickly is to have engaging content of good quality. So, if you produce quality and attractive content actively on the platform, have a lot of followers, and gain a lot of likes and comments, you are also likely to receive the popular creator badge.
Verified accounts have a blue check mark next to their name, and those with the Popular Creator Badge have a yellow check mark.
To increase the credibility of your page, you can try to get a blue tick; but some accounts receive Popular Creator Badge before receiving the verified check mark.
Anyone with a good amount of followers can get the Popular Creator Badge. But, to get verified on TikTok, your followership is not the only aspect put into consideration.
Image Source: TikTok Tips
However, followership is not even enough to get the Popular Creator Badge on TikTok. Your videos need to have a lot of views & you have to be active on the platform to achieve it.
What this means is that the Popular Creator Badge comes as a result of hard work as you will have to continuously create content to engage your audience. You become closer to receiving a Popular Creator Badge from TikTok as your videos get more views and comments.
Benefits Of Having A TikTok Verified Badge
Having a TikTok verification badge can be a game-changer in increasing the reach of your account. Below are some of the benefits of owning a TikTok verified badge:
When you get verified on TikTok, you ultimately prove to TikTok users that you run or own that paticular TikTok account. Hence, you become recognized by TikTok as an official brand channel. This enhances your brand's authority and awareness throughout the platform.
Image Source: Verified Badge
Today's era of social networks is filled with fake accounts. In such a scenario, having the blue check mark next to your name on TikTok will help filter out your account from the anonymous, spam, and fake ones, making it easy for your audience to find you among them.
The TikTok verification badge gives you an added layer of credibility and trustworthiness. This helps you to acquire official recognition from users.
Even the TikTok algorithm tends to favor verified accounts. With a blue check mark, you have more chances to gain organic interaction and experience a natural growth in potential followers.
That's right! TikTok users are likelier to press the 'Follow' button on those accounts with a blue check mark next to their names than regular accounts with similar content.
Image Source: Music Gateway
What Type Of Users Are Easily Verified On TikTok?
To get verified on TikTok is not hard for some users, but for some, it just happens instantaneously. Let's see what type of users are easily verified on TikTok:
Musicians, actors, athletes, entrepreneurs, and other famous personalities get their accounts verified quite instantly. This is because they gain a lot of following simply on the basis of their name. And when they create content, they automatically receive a lot of impressions.
Such famous personalities also don't need to do much to have an official TikTok account. Sometimes TikTok may request these celebrities for their official government ids, such as driving licenses to carry on with the verification process.
Image Source: Business Insider
Brands Or Companies
Famous brands such as Nike, Coca-Cola, and RedBull use verified TikTok accounts to marketize their products and services. They have used popular hashtags and also created their own brand hashtags on the platform. They even collaborated with famous celebs to publicize their products. Just like celebrities, the verification status for these brands is also easily attainable due to the very same reasons.
Image Source: Etactics
Users Verified On Other Social Platforms Like Facebook & Instagram
It's fair to say that you can easily get verified on TikTok compared to Facebook and Instagram. These social platforms also require you to submit a verification request, which is not the case for TikTok. You need to have quite a famous public figure for Instagram verification. If you have connected your TikTok account to your verified accounts on Facebook, Instagram, or Twitter, then things become quite easier for you on TikTok as well.
Image Source: TikTok US
Users Who Are Highly Copied
One of the main purposes to get verified on TikTok is for identification purposes. For instance, you will get a bunch of results if you search for a famous celebrity. People pretend to be famous personalities and celebrities to gain more followers and engagement on their random accounts.
Sometimes this can have a negative impact on the social media life of the celebrity. People use such fake accounts of celebrities to promote their products and maybe even spread hate. And to prevent this, TikTok verifies a highly copied account to make it identifiable among a bunch of fake accounts.
How Many Followers Do You Need To Get Verified On TikTok?
Tiktok doesn't have followers or likes requirements for account verification. However, it has been noticed that if you have at least 1 million likes in total and 500,00 followers on your account, then TikTok might consider giving you a blue tick. This data might not be 100% true as there are accounts with lesser likes and followers who have got verified on the platform.
However, it's not just about the number of likes and followers your account has to get verified on TikTok. TikTok also considers other aspects before verifying your account.
Image Source: Youbiquity
If your account is being copied often and there are multiple accounts on the platform that copy your post, then TikTok might verify your account. And it's not that you just need to be known and popular inside the platform. You should also have some presence on other social platforms and must be present on the internet to increase your chances to get verified on TikTok.
Hence, try to be regular and yourself on TikTok; otherwise, you will never get verified.
Criteria For TikTok Verification
According to TikTok experts, who are connected with the Creator Launch Team on TikTok, the following are the criteria they look at when considering a TikTok account for verification:
- Consistent daily follower growth: TikTok accounts that are consistently gaining around 500 to 2000 followers per week.
- Growing watch time: TikTok accounts that are receiving more and more views and watch time.
- Media coverage: TikTok accounts of users who are featured in prominent media platforms, like newspapers, TV shows, and magazines.
- Consistently viral content: TikTok accounts that are putting content that goes viral consistently.
- Account verification on other social media platforms: TikTok accounts of users who are already verified on other social platforms such as Facebook, Instagram, and/or Twitter.
These issues aren't a problem if you are already a media figure or celebrity. But, it could be extremely challenging to meet these criteria for a small business owner who is still trying to get the word out about their brand.
But that doesn't mean you shouldn't try!
Image Source: Social Media Examiner
How To Get Verified On TikTok?
There's no clear path to get verified on TikTok. However, TikTok does share some high-level criteria that your account must meet for them to consider granting you a blue tick. According to TikTok, you should ask yourself the following questions if you want to get verified on TikTok:
Are You Authentic?
Ensure your account isn't impersonating or copying any other accounts on the platform. You should only use your account to tell your brand's story and no one else's.
Are You Unique?
The content you post should be true to your brand and should be distinguishable from other accounts. Delve deeper into that one thing that makes you different.
Image Source: Social Marketing Writing
Are You Active?
Remaining active on TikTok isn't just about how often you post. You must also engage with the rest of your community by liking, commenting, and sharing others' videos.
Do You Follow The Rules?
Follow TikTok's community guidelines. Don't use hate speech, bully or do anything on the platform that violates their terms of service as this could also lead to potential account bans.
How To Increase Your Chances To Get Verified On TikTok?
Like any other social platform, it can be a huge boost for your brand to get verified on TikTok. However, getting that coveted blue check mark isn't easy, especially on TikTok. The TikTok Creator Launch team has strict guidelines and criteria for verification. Learn how your account can become legitimate enough to get verified on TikTok:
Look Into Profile Configuration
You should be able to attract users through your profile picture, description, and text in the TikTok video to find out more about you. This way, if your account is good enough, you will see your fan base grow slowly, increasing your chances to get verified on TikTok.
Image Source: Etactics
Consistently Produce Unique & Amazing Content
You may not have control over whether your videos go viral, but you can certainly work toward making them viral-worthy everytime. Ensure you are creating and publishing great content on a regular basis to get verified on TikTok. Some ways you can take your videos up a level are:
- Use high-quality gear
- Incorporate popular music
- Pay attention to the details in your videos, such as background and lighting
- Use tools to make your videos look cool and professional
- Engage and collaborate with other popular creators on the platform
If you want to get more followers and gain that blue tick on TikTok, engaging with other users on the platform is the way to go. Your audience will grow exponentially once you have reached enough people with your great content.
Focus on posting unique and engaging content often to show TikTok you are an avid user and trying to grow on the platform. Create content that tells people about your brand, but don't be afraid to participate in TikTok trends. Trending videos will help you increase your reach on the platform even though they might not prove to be helpful in bringing you business. Try to incorporate TikTok's many features, such as duets, filters, and more!
Image Source: Social Media Examiner
Focus On Quantity & Quality Of Videos
Remember that the more you post, the more privileged you become with the algorithm, but don't post any video irrespective of the nature of your account. Try to improve your editing process and remember that brightness is a key factor. For this purpose, you can consider investing a few bucks in the purchase of lighting equipment for your set.
The production of your videos sits on the edge of the wave to get verified on TikTok without the fad of the time. Creating hard-core content that continues to accumulate views over time is important. To do this, define your background of interest and generate something that has a global value.
Learn more about How To Get More Views On TikTok
Image Source: Software Testing Help
Use Trending Sounds & Hashtags
One of the best ways to improve the chances of your video going viral is by using viral sounds and hashtags. Participate in TikTok challenges and trends. You can also go viral by continuing to create your own sounds, as sounds are the backbone of TikTok. Study the recent viral sounds and see how you can make one of your videos go viral using these sounds.
Image Source: Social Marketing Writing
Grow Your Follower Count Consistently
Focus on efforts to continuously grow your follower count on TikTok. You can do so by posting consistently and also by following and engaging with other accounts on the platform. You should be an active member of the community. You can start by interacting and following other people in your industry and expanding from there.
Image Source: Social Marketing Writing
The chance to go viral on TikTok is higher than on most other social platforms. One of the important aspects of going viral on TikTok is to land on many users' For You Page (FYP). Landing your content on the For You Page of several visitors is one of the sure-shot ways to get TikTok to notice your valuable presence on the platform. In fact, getting on the For You Page of several visitors can also increase your follower count overnight.
"Stable" content is important. The TikTok algorithm follows the concept of interoperability, speed, and instant tracking. Hence, it is recommended that you follow the trends or challenges on TikTok. Make duets, use the hashtags wisely and use the most popular trends or sounds that hits at the moment.
Image Source: Veed.io
Try To Get Noticed By The Media
Ensure your brand is doing some extraordinary and noteworthy things that gain enough attention to get the necessary media coverage. If you have some meaningful connections in the media, it can't hurt to leverage those. Consider taking part in public events and projects that will help get you noticed.
Get Your Account Verified On Other Platforms
Apply for verification on Facebook, Twitter, and Instagram, and ensure these accounts are connected to your TikTok account. If you are verified on other social platforms, leverage them on TikTok to get verified on TikTok. Link such accounts to your TikTok accounts in your bio. More likely, if you have viral accounts on other social platforms and you are being mentioned in the media, TikTok will soon take notice of this, and it can speed up your verification status.
For more information on how to get verified on Instagram and Twitter, see our post on How To Get Verified On Instagram & How To Get Verified On Twitter
Image Source: Walmart Instagram
Don't Overfocus On Verification
Getting verified on TikTok isn't something you can have much control over. You don't need TikTok verification to grow your brand.
Focus on growing your presence on the platform, making new connections, and producing excellent content. If you happen to get verified on TikTok in the process - awesome. If not, just carry on!
Getting verified on TikTok allows them to highlight some of its best content creators on the platform.
With some users uploading at least once a day and often getting featured on the front page of the platform, it can take some time to build your audience and get verified on TikTok. But you can greatly increase your chances of getting verified by working hard and creating high-quality content.
Looking for a social analytics tool to track the performance of your marketing campaign? Try Statusbrew. With several ready-to-use reporting templates and total flexibility to customize these reports, Statusbrew will help you determine whether your social initiatives have led to positive results and where adjustments are needed to strengthen your marketing campaigns - in no time.
Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.
- Social Media Strategy